“2010 Register for a Chance to Win” Contest

Monthly contest

Entry Rules

1. CONTEST PERIOD

The “2010 Register for a Chance to Win” Contest (the “Contest”) is run by Bell Canada (the “Sponsor”) and will take place in Canada on a monthly basis as follows: (12:00 am for each start date and 11:59:59 pm for each end date) June 1, 2010 – June 30, 2010, July 1 – July 31, 2010, August 1, – August 31, 2010, September 1 – September 30, 2010, October 1 – October, 31, 2010, November 1 – November 30, 2010, December 1 – December 31, 2010 (the “Contest Period”).

2. CONTEST GROUP

For the purposes of the Contest, the “Contest Group” is composed of the Sponsor, together with their affiliates, including without limitation their parent, sister and subsidiary companies, retailers, franchisees, advertising and promotion agencies, suppliers of material and services related to the Contest, and any other corporation, partnership, sole proprietorship or other legal entity directly involved in the Contest and their respective officers, directors, employees, agents, and other representatives.

3. ELIGIBILITY

The Contest is open to all individuals who:

(a) reside in Canada; and

(b) have reached the age of majority in their province of residence as of the date of entering the Contest.

Employees of Contest Group, as well as members of the immediate family (such as their father, mother, brothers, sisters or children) of such employees, their legal or common-law spouses or any persons with whom such employees reside are not eligible to enter the Contest.

4. METHODS OF ENTRY

4.1. If you are a Bell Mobility customer in good standing and have a compatible mobile device, you may enter the Contest by registering for Bell Mobility email newsletters and other e-communications. By entering the on-line Contest, you will be giving Bell Mobility consent to use this email address to send you the Bell Mobility email newsletters and for future marketing communications. You can register for Bell Mobility newsletter by visiting www.bellregistertowin.ca. You will then obtain one entry into the contest. Customers of other service providers are not eligible for this Method of Entry but are eligible for the No Purchase method in Section 4.2 below.

• when you register for Bell Mobility e-newsletters at www.bellregistertowin.ca.

4.2. NO PURCHASE NECESSARY. You may enter the contest without subscribing to Bell Mobility email newsletters and other marketing communications by mailing an original handwritten letter, explaining why you like to enter contests along with your full name (including middle initial), address (including postal code) and daytime telephone number (including area code) to: Contest “Register for a Chance to Win”, 5099 Creekbank Rd 4E, Mississauga, Ontario, L4W 5N2, Attention: Installed Base Marketing. To be eligible for the Contest, mailed entries must be postmarked by no later than the end of the Contest Period and received within three (3) days from the end of each Contest Period. Mailed entries are subject to the same entry conditions, eligibility requirements and other terms and conditions applicable to other entries.

4.3. Limit of Entries: There is a limit of one entry (1) per person or per Bell Mobility account during the Contest Period, regardless of the method of entry

5. PRIZES

There are a total of seven (7) Prizes to be won. One BlackBerry smartphone will be awarded, each month during the Contest Period. Approximate retail value $699.95 Cdn ea. This Prize only functions on the Bell Mobility network and does not include service. Should you wish to subscribe to a Blackberry Rate Plan from Bell Mobility, please visit www.bell.ca/rateplans or contact Bell Mobility at 1-800-667-0123 to setup services.

6. DRAW

There will be seven (7) monthly draws to be held in the City of Mississauga, in the Province of Ontario, at 5099 Creekbank Road, 4th Floor, East Tower at 12:00 noon (EST). One (1) entry will be randomly drawn from all eligible entries received each month as follows:

Draw 1: July 15, 2010

Draw 2: August 16, 2010

Draw 3: September 15, 2010

Draw 4: October 15, 2010

Draw 5: November 15, 2010

Draw 6: December 15, 2010

Draw 7: January 14, 2011

7. ODDS OF WINNING

The odds of winning depend on the number of valid entries received during the Contest Period.

8. AWARDING OF PRIZE

8.1. To be declared a winner, a selected entrant must, in addition to meeting the Contest eligibility criteria and otherwise complying with the Contest rules, first:

(a) Be reached by telephone by the Sponsor or its representatives within one (1) week immediately following the selection of the entry;

(b) Have correctly answered a mathematical skill-testing question on the declaration and release documentation;

(c) Sign and have witnessed the declaration and release documentation and return it by mail to: Contest “Register to Win - Prize” , 5099 Creekbank Rd 4E, Mississauga, Ontario, L4W 5N2, Attention: Installed Base Marketing, within one (1) week following its delivery by the Sponsor or its representatives; and

8.2. Disqualification: If any one of the conditions mentioned above is not met, the selected entrant will be disqualified and shall not be entitled to receive any prize, and the Sponsor reserves the right, in its sole and absolute discretion, to select at random another eligible entrant as a potential prize winner.

8.3. Delivery of Prize: Following receipt of the selected entrant’s signed declaration and release documentation, the Sponsor or its representatives will courier the handset to the winner. Please allow two (2) to four (4) days for delivery. Shipped prize(s) shall not be insured and the Sponsor shall not assume any liability for lost, damaged or misdirected prize(s).

9. GENERAL TERMS AND CONDITIONS

9.1. Verification of Entries: The validity of any Contest Entry is subject to verification by the Sponsor. Any illegible, incomplete or fraudulent entries will be disqualified. Any entrant or other individual who enters or attempts to enter the Contest in a manner which is contrary to these Contest Rules or that is otherwise disruptive to the proper operation of the Contest or by its nature is unjust to other entrants or potential entrants will be disqualified. All decisions made by the Sponsor or its representatives, including without limitation those concerning the eligibility or disqualification of entrants, are final and binding without right of appeal. All entries become the property of the Sponsor and none will be returned.

9.2. Acceptance of Prizes: All prizes must be accepted as described in these Contest Rules and cannot be returned, transferred to another individual, substituted for another prize or exchanged in whole or in part for money, except as set out in Rule 9.3 below.

9.3. Substitution of Prizes: The Sponsor reserves the right, in its sole and absolute discretion, and for any reason whatsoever, to substitute for any prize, or part thereof, another prize of equivalent or greater value, including without limitation a cash award.

9.4. Number of Prizes/Winners: By entering the Contest, each entrant acknowledges that the Sponsor shall not be required under any circumstances to award more prizes than the number of available prizes, as set out in these official Contest Rules. In the event that, for any reason whatsoever (including without limitation, as a result of an error, malfunction or defect in the design, advertising, management, implementation or administration of the Contest, whether mechanical, electronic, human or otherwise) the number of declared Winners or the number of prizes claimed by entrants is greater than the number of prizes available, the Sponsor reserves the right, in its sole and absolute discretion, to end the Contest in whole or in part, without notice, subject only to the prior approval of the Régie des alcools, des courses et des jeux, if required, in respect of the Province of Quebec, and to award the correct number of prizes among the correct number of Winners, selected in accordance with these Contest Rules from among those eligible entries validly submitted prior to the termination of the Contest

9.5. Other Changes to Contest Rules: Without limiting the provisions of Rule 9.4 above, the Sponsor reserves the right, in its sole and absolute discretion, to modify, cancel, terminate or suspend the Contest, in whole or in part, in the event of any cause or circumstance, including without limitation any virus, computer bug or unauthorized human intervention or any other cause that is beyond the control of the Sponsor, that could corrupt or affect the administration, security, impartiality or normal course of the Contest, subject to, in respect of the Province of Quebec, the approval of the Régie des alcools, des courses et des jeux du Québec.

9.6. Release and Exclusion of Liability by the Entrants: By entering or attempting to enter the Contest, each entrant and/or purported entrant agrees: (i) to release, discharge, and forever hold harmless the Contest Group and their shareholders from any and all claims, actions, damages, demands, manner of actions, causes of action, suits, debts, duties, accounts, bonds, covenants, warranties, indemnities, claims over, contracts and liabilities of whatever nature or kind arising out of, or in connection with the entrant’s participation or attempted participation in the Contest, compliance or non-compliance with these Contest Rules and the acceptance and use of the prize; and (ii) if selected as a potential winner, to sign the declaration and release documentation (see Rule 8.1) in this regard before receiving his/her prize. The Contest Group and their shareholders will not be responsible for lost, incomplete, late or misdirected entries or for any failure of the Contest website during the Contest Period, or for any technical malfunction or other problems with, any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software or for any technical problems or traffic congestion on the Internet or at any website, or any combination of the foregoing, and will not be liable for any resulting death, injury or damage to any person or property arising from, or relating to, that person’s or any other person’s participation or attempted participation in the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

9.7. Name/Image of Winners: By entering the Contest, each winner authorizes the Sponsor, and its advertising and promotional agencies and their respective employees or other representatives to broadcast, publish and otherwise use his or her name, photograph, image, statements regarding the Contest or any prize, place of residence and/or voice for publicity purposes, without any form of remuneration.

9.8. Dispute – Québec Residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for resolution. Disputes about the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

9.9. Personal Information: Unless the entrant has otherwise authorized the Sponsor or another entity related to the Contest to contact him or her, the personal information gathered about entrants in connection with this Contest will be used solely for the administration of the Contest and is subject to Bell’s privacy policies (available at www.bell.ca/bellprivacy), and no communication unrelated to the Contest, commercial or otherwise, will be sent to the entrant by the Sponsor.

9.10. Identity: For the purposes of these rules, the entrant is the person whose name appears on the Bell Mobility account, in the case of automatic entries or, in the case of mailed entries, the person whose name is submitted as the entrant. It is to this individual that the prize will be awarded if selected and declared as the Winner.